Gap American Dream Campaign
Gap American
Dream Campaign
Creative Direction: Len Peltier
PHOTOGRAPHY: Zoey Grossman
Art Direction: Helen Ghaibeh, Jacky Boehm, Temi Oyelola
Design: Temi Oyelola
COPY: Chelsea McCoy
I worked as a Lead Designer, creating digital assets for Gap’s Spring 2022 Marketing Campaign. The Campaign titled, American Dream was a presentation of the brand’s optimistic take on what it means to be an American—a celebration of diversity, individuality, and self-expression.
FROM CONCEPT TO COLLABORATION
The campaign kicked off with a presentation from Gap’s Creative Director, introducing the concept to the team. The design process began with a collaborative session with the Digital and Print Design Team Leads, aligning on type treatments, artistic elements, and photography selections. Together, we created an omni-channel campaign that celebrated each cast member’s unique styling perspective while highlighting the brand's spring collection.
