Gap

art direction
DIGITAL DESIGN

Organic social and paid media designs created during my time as the Social Design Team Lead at Gap.

Gifted Holiday Campaign

Gap’s 2023 holiday campaign, Gifted, celebrated gratitude, connection, and self-expression through the lens of diverse creators and their communities. Featuring a diverse group of artists and creators, the campaign reimagined Gap’s classic essentials, CashSoft knits and iconic denim, in a modern, authentic way that honored both heritage and individuality.

Gap × Brooklyn Circus Collab

Merging The Brooklyn Circus’ exploration of American fashion history with iconic Gap pieces that have defined the brand’s style since 1969, this collection celebrated individuality, movement, and modern prep. It blended influences from academia, music, Black culture, and street style, drawing inspiration from the ’60s to the present day.

Next Gen Icons Campaign

Paying homage to iconic Gap pieces that have defined the brand since its inception, this campaign highlighted pieces that were re-released with responsible fabrics and more modern proportions. Featuring a diverse cast of individuals shaping culture through their unique style and voices, the campaign celebrated the enduring relevance of Gap’s heritage.

American Dream Campaign

The American Dream campaign spotlighted notable advocates for social justice, environmentalism, women’s rights, and more. The cast celebrated their unique style and the power of self-expression, showcasing pieces from the spring collection.