Drawing inspiration from Banana Republic’s heritage, the brand reimagined its men’s and women’s chinos with modernized design-elements and a wider range of silhouettes. To celebrate the relaunch of the new chinos and the August Collection, we partnered with Breanna Young, a Brooklyn-based content creator, to develop a dynamic social campaign that brought the timeless appeal of chinos to life by showcasing a week in chinos.

I art directed, produced, and edited three short-form video concepts and film photography highlighting five different looks throughout Brooklyn.

After a TikTok post about Banana Republic's Water-Resistant Coat went viral, we saw an opportunity to build on the momentum by creating content that highlighted the coat from a styling perspective. I planned a shoot with one of my team members, who also works as a part-time model, to showcase the coat's versatility and style.

Heather Hurst, a Brooklyn-based stylist and influencer, collaborated with Banana Republic to launch a social-first campaign during 2024 Fall New York Fashion Week. The campaign showcased a curated week in outfits, capturing Heather’s unique styling perspective and highlighting Banana Republic’s fall collection through dynamic content crafted for social media, web, and email.

I shot a Spring 2025 social content series for BR, featuring a model styled in key looks from the collection. The series spotlighted hero pieces and brought the brand’s seasonal storytelling to life across the brand's social platforms.