Banana Republic
CREATIVE direction
photography
DIGITAL DESIGN
Campaign work from my time as a Senior Design Lead at Banana Republic, featuring content I’ve directed/shot, and graphics I designed to bring the campaigns to life across digital platforms.
Chinos Influencer Campaign
Drawing inspiration from Banana Republic's rich heritage, the brand reimagined its classic men’s and women’s chinos with modernized designs and a wider range of silhouettes. To celebrate the relaunch of chinos and the August Collection, we partnered with Breanna Young, a Brooklyn-based product designer and influencer, to create a dynamic social campaign that brought the timeless appeal of chinos to life by showcasing a week in chinos.
I worked with Breanna to shoot and edit three short-form video concepts and photography highlighting five different looks.
VIDEO CONTENT
We developed three short-form video concepts showcasing a "week in chinos." My goal was to leverage social media trends to create content that seamlessly blends into any platform’s Explore page.
NYFW Influencer Campaign
Fall New York Fashion Week Influencer Campaign
Heather Hurst, a Brooklyn-based stylist and influencer, collaborated with Banana Republic to launch a social-first campaign during 2024 Fall NYFW. The campaign showcased a curated week in outfits, capturing Heather’s unique styling perspective and highlighting Banana Republic’s fall collection through dynamic content crafted for social media, web, and email.
DIGITAL DESIGN
Partnering with the Marketing team, I designed creative for an Instagram grid and story series, email marketing, and a homepage site design to bring the campaign to life across multiple channels.
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